This blog is devoted to remembrances and essays on general topics, including literature and writing. It has evolved over time, and some older posts on this site might reflect a different perspective and purpose.

New posts on Wednesdays. Email wallacemike8@gmail.com

Showing posts with label Mary Higgins Clark. Show all posts
Showing posts with label Mary Higgins Clark. Show all posts

Wednesday, April 15, 2015

Pausing to Take Note


            In my third mystery novel, Not Death, But Love, several of the key characters gather for dinner at an Italian restaurant in a small mountain town, and considerable relevant information is exchanged. But any reader of the book will get more than the relevant information.
            I devote a bit of space to explaining the history of the restaurant; to giving the owner a few lines of dialogue that flesh out his character; to describing the interior and furnishings of the place; and to telling readers what music is playing on the sound system. None of this is at all essential to the story or the solution of the mystery. But I put it in, regardless, because I believe it helps to create a real sense of place that, along with other descriptions in the book, ultimately makes the story seem more real, more genuine.
            And I do this because it’s often the incidental details — the “feel” of the book, if you will — that linger in my mind long after the story has receded into the mists of memory.

When the Place Is a Character

            In my second book, Wash Her Guilt Away, most of the action takes place at Harry’s Riverside Lodge, a remote resort tucked into the dense forests of Northeastern California. I put a lot of effort into describing the place and how it felt to the characters as the story moved along. If I pulled it off, the lodge should have come across as another character in the book, and several readers have told me they felt they had come to know the place intimately by the time they finished reading.
            I tried to do something similar for the McHenry ranch in my first book, The McHenry Inheritance. In that aspect of that book, I think I succeeded less than in the other two, but I tried nevertheless and believe I conveyed some sense of the place.
            This sort of description used to be de rigueur for a novelist. In Great Expectations, Dickens spent more than a page describing the stormy night on which Magwitch turned up at Pip’s doorstep in London, building a highly charged atmosphere that made their encounter the more memorable.

The Interstate or the Scenic Route

            Quite a few authors these days don’t bother much with descriptions. It’s possible to read novels by bestselling authors where the reader doesn’t know what time of year it is or what the weather’s like because the author never says anything about it.
            James Patterson and Mary Higgins Clark, for instance, don’t linger much on details and focus on driving the story forward. They sell exceedingly well, so there’s clearly an audience that’s fine with that. But there are other authors, such as Louise Penny and Sue Grafton, who do stop along the way to give some atmospheric description, and they do all right, too.
            I liken the two approaches to the difference between driving from San Francisco to Seattle on Interstate 5 or taking Highway 101 up the coast. The first way gets you there faster, but the second way exposes you to sights and places and people. It makes the journey a travel experience, rather than a headlong rush to a destination. Because I believe that reading books should be an experience of discovery, I’m partial to a little well-done description along the way.

Wednesday, March 11, 2015

Rethinking Free Book Promotions


            Last week I was thinking about free promotions on Amazon and whether they work any more. I’ve been using them since I published my first mystery novel, The McHenry Inheritance, in July 2012 and have given away more than 4,000 e-books since then.
            All right, I know what you’re thinking. Go ahead and say it. At least we’ve established what my books are worth. Can we move on, now?
            Seriously, anyone who decides to start writing novels, even popular genre novels like I do, has to look at it as a long-haul proposition. Sure, there are people who get a bestseller on their first try, but maybe one author in a hundred thousand catches lightning in a bottle like that. The rest of us are doing well to be making grocery money after five or six books. Rent? You’d better have a day job.

Chasing Readers, Not Dollars

            With my third mystery novel, Not Death, But Love, about to be published on Amazon, I’m still very much in the business of going after readers, not dollars. If I build a reasonably sized, loyal audience for my books, I’ll eventually make some money. And the good thing about self-publishing is that I don’t need to have Stuart Woods or Mary Higgins Clark sales numbers to make a go of it.
            That’s just as well. My books are more Josephine Tey than Mickey Spillane, and they’re aimed at the classic mystery niche. But finding the readers who inhabit that niche takes a lot of time and effort.
            For some time now, I’ve felt that free promotions were part of that effort. When you’re an unknown writer, one way to get people to give you a look is to offer a free sample. If they like it, the reasoning goes, they’ll come back and pay for the next one.
            There’s a lot of slop in that approach. When a book is free, plenty of people will download it and never look at it. So I figure, based on the return rate for direct mail solicitations, I’d have to give away a hundred books to get two readers who will actually read my book.

Diminishing Returns

            In the beginning, I was averaging more than a hundred books a day on free-giveaway days, with a few considerably bigger blockbuster days. Over the past six months, the well has been running dry, and I’ve been wondering if free promotions work any more. I Googled that question and found plenty of other writers who shared my skepticism.
            Monday of this week, with misgivings and low expectations, I did a free promotion for my second novel, Wash Her Guilt Away. Halfway through the day, it looked as if I’d fall short of 100 downloads for the day. Then, between 1 and 4 Pacific time, the book started moving like ice cream in a Georgia July. It finished the day at #12 on the Kindle free crime fiction list, and it was the second best day ever for free downloads of that book.
            So what do I make of this? My guess is that it was an anomaly — that there happened to be a large number of crime and mystery readers who started looking at free books at the same time, and I just rode the wave. But I could be wrong. It’s hard enough being an author, but the hardest thing of all is trying to make sense of your sales numbers. My head is being perpetually scratched.